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Auto And RV Dealerships

 

This web stuff can be a lot to take in. If you've got a question, we can help!

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Auto and RV dealers have a pretty tough time with the web. Check out some of the specific reasons for this listed below, along with how we've tackled those challenges for our auto and RV dealer clients. Then take a look at our portfolio of dealership websites and see these techniques at work for yourself.

Dealership Challenges:

  • Too much content: Inventory, general make and model data, warranty information, service descriptions; All of this information needs to coexist and requires frequent updating, making it just as difficult for visitors to find what they are looking for as is dealers to keep it up to date.
  • Excessive linking to manufacturer and other third-party sites drives traffic - and potential customers - off of their site.
  • Used inventory requires frequent updates,  which is compounded by many dealers maintaining this data on multiple sites such as Autotrader and Cars.com.
  • The web is often not seen as a priority for dealerships. Sales people may even view it as competition for their jobs.
  • Sales leads generated by the web can often think they know more than they actually do, and expect unrealistically low prices.


Overcoming The Challenges:

  • Complete, current content is critical for keeping visitors on your site, as well as for ranking well in the search engines. Implementing an easy to use content management system gives dealerships a simple yet affordable way to keep all of their information current themselves.
  • Ongoing maintenance services can be a real asset to dealerships. For clients without the time or personnel needed to keep their content in line with all of their manufacturers and suppliers, TKG can monitor these soiurces and keep the dealership's site up to date on a monthly basis.
  • Integration of all inventory data saves a ton of time while automatically ensuring that the information is consistent across all platforms. We have integrated with Cars.com, Autotrader.com and other similiar sites to allow our clients to maintain their inventory in one location.
  • The final sale needs a salesperson to make it happen, and so we work with dealership personnel to create and implement effective strategies for creating and closing web leads. This makes the website a unparalleled asset for sales people as opposed to a perceived threat.
  • Recognize that a clear majority of new car purchases are researched online. Having a first class, up to date web presence is a crucial element in putting you in the running to earn that business.

Here are some of the Dealership Websites We've Built:

RV Dealer Site: Hartville RV
Luxury Car Dealer Site: Jaguar Cleveland
Land Rover Dealer Site: LandRover Solon