Benefits of Pay-Per-Click

PPC advertising makes a lot of sense for a lot of businesses. Is your's one of them?

Small initial investment

Search Engines typically do not charge activation fees (although Google charges $5 to set up an account); they'll only charge you for the number of times people click on your PPC ad, period. Your initial investment is put towards your advertising budget, from which a pre-determined amount is withdrawn every time a visitor clicks on your PPC ad.

Set your own budget

You'll never get in over your head or budget with PPC advertising. You can tailor your budget based on your sales expectations and how aggressive you would like to be.

Remember David and Goliath?

Even if your business is comprised of three people and a basement office (that's how we started), you can still compete with national chains.

Instant gratification

Okay, we've warned you about companies that promise immediate Search Engine ranking, but PPC is the exception to the rule. Because of the nature of PPC ads, you can get top placement virtually at once. What's more, you'll get results (and we mean sales) more quickly than Natural SEO methods.

Real-time "Trackability"

We maintain the value of your PPC campaign efficiency by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates, and more. By doing this, you can rest assured that your PPC ads are operating at maximum levels, especially since we can make any necessary changes immediately. Compare this to other forms of advertising, the results of which can take months to determine.

Give a shout-out to the nation

Since both Google and Yahoo!, along with their network partners, claim to reach 80% of Internet users, placing a PPC ad on one of those engines will ensure your site is getting out there; we're talking Nome, Alaska-out-there.

Give a whisper-out to the surrounding 5-mile radius

Maybe your target audience is only as far as your next-door neighbor; PPC is still a worthwhile investment for you. By carefully creating your site's keywords and phrases, you can pre-qualify your site's traffic based on location or other factors.

Honest-to-goodness marketing

If your business is new to the market, your site has been re-designed or launched recently, or you just want people to know who you are, PPC is for you. PPC ads are posted at the tip-top and tip-sides of search results pages, the most conspicuous spots around.

Even if you're convinced that Natural SEO is for you, top results take time. Consider PPC advertising as your "while-you-wait" marketing tool.