PRN Funding Case Study

Dominate the Search Engine Results with Article Submission

Client: PRN Funding

Services: Web Design & Search Engine Optimization

Product: An accounts receivable factoring and financing company for healthcare & medical staffing, coding and transcription companies.

URL: www.prnfunding.com

Report Date: September 2007

Our Challenges (Pre-Optimization):
-Niche industry with small target audience
-Site relies heavily on search engine traffic

Our Strategy:
-Develop informative articles using keyword research
-Dominate the results in Google, Yahoo, etc. for top phrases

Our Results (Post-Optimization):
We all know that the “beachfront real estate” of the online world is a result on the first page of Google. But what if you could have several results on the first page? PRN Funding realized that in addition to the result for their site, they could get additional results on the first page by using article submission and PPC ads. The result? A total of four listings on the first page of Google for some of their top search phrases.

For the search phrase “healthcare staffing factoring”, Google displays three listings for PRN Funding (in the 3, 4 and 7 positions) on the first page of thier natural results and one result in the PPC listings.

Then, for the search phrase “healthcare staffing funding”, again, Google shows see three listings for PRN Funding (in the 1, 6, and 8 spots) on the first page of their natural results and one result in the PPC listings.