Pay-Per-Click
Interested in starting a Pay-Per-Click Campaign?
What if you only had to pay for...
- The brochures that your prospects actually read?
- The Yellow Page ad that a customer used to contact you?
- Internet users that clicked your ad to visit your Website?
With Pay-Per-Click (PPC) Marketing, you only pay for your online advertising that works.
As a pay per click advertiser, you are charged a set amount each time a user clicks on your ad. Once the user clicks on the ad, they will be taken to your Website.
That makes pay-per-click one of the most revolutionary, efficient online advertising tools available, especially if you want to promote short-term or seasonal campaigns, increase branding efforts, generate immediate online exposure or diversify your marketing mix. Even better, when you utilize pay-per-click advertising, you reach potential customers at the time they are actively searching for your goods and services.
Pay-per-click ads are generally placed on a Search Engine results page at the top and along the right side of the page. This is considered "prime real estate" because the ads are displayed at or near the top of the first page of results.
You determine how much you are willing to spend per click by bidding on keywords and phrases. The more you bid, the higher you'll be placed. Depending on the popularity of your keywords, you could spend a few cents to a few dollars per click. With PPC, the advertiser does not pay a fee to place an ad on a Web page; they only pay each time their ad is clicked. Here is an example of where your pay per click ad might be placed:
